Voice & Tone

Loky’s verbal identity reflects its purpose: to provide clear, reliable, and actionable intelligence for autonomous agents. Our written communication is structured, technical when necessary, and designed for clarity across documentation, interfaces, and external messaging.

Agentic, Not Abstract

We write with intent and agency. Loky is not a passive data provider — it is a foundational component of autonomous crypto systems. Avoid vague claims or empty marketing statements. Be specific, confident, and grounded in what we power.

✅ Yes:

“Loky delivers real-time on-chain intelligence for agentic protocols.”

❌ No:

“Loky makes Web3 easier.”

Technical, Not Jargon-Laden

Loky’s products are technical in nature, and our language reflects that — but clarity always comes first. Assume a reader who is crypto-fluent but busy. Write to inform, not to impress.

✅ Yes:

“Stream market metrics and on-chain signals in one unified endpoint.”

❌ No:

“Unlock seamless synergies in the decentralized future of token intelligence.”

Structured, Not Stiff

We value clean, modular writing — just like our infrastructure. Lists, parallel structure, and crisp sentences help us communicate complex ideas without overwhelm.

✅ Yes:

“Track token volume. Compare smart money entries. Build agent logic.”

❌ No:

“With Loky, you can do everything from analysing volumes to understanding agent behaviors and building your own models.”

Crisp, Not Cold

We are direct and concise, but never robotic. Personality is welcome where it supports clarity or emphasis — but humor, slang, and marketing fluff are generally avoided.

✅ Yes:

“Loky is built for agents. Data in, logic out.”

❌ No:

“We’re changing the game — one block at a time 🚀”